The tide is turning on the green washing of the consumer. People are getting tired of hearing about how bad their past habits have been to the environment.
Consumers want organic/natural because of the supposed healthier aspects of it. Most in my opinion do not care about the environmental benefits of it beyond their own backyard. All they care is that if it works as well as the chemical form and is better for "MY GARDEN" (not the earth as a whole), then they buy it.
Green washing has done much to destroy the groundswell of organics from it's grass roots infancy. Organics are now mainstream as a result of marketing not environmentalism.
Which is a shame because while organic gardening is a justifiable and locally beneficial practice it is now under control of corporate manufacturers who in the past preached mass consumerism. What right do they have to now tell us the stuff they sold us in the past is wrong and we must repent by buying "ALL NATURAL ORGANIC STUFF MADE BY ACME INTERNATIONAL"?
If a garden is truly organic and sustainable by design there is little need to buy "green products" MANUFACTURED from recycled milk cartons!
But just as marketing has made every fad sooner or later mainstream it also makes it boring after awhile.
Give them time and they will destroy heirloom gardens, herb gardens and water gardening as well.
Gardening is as simple a past time as can be.Why let Madison Avenue screw it up. Leave it to some guy in a suit in a boardroom to try and mess up what we already know works.
Look at the "over branding" of plants. How many different names can you give a flower any way?
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